In these tough economic times, many companies have slashed their marketing budgets. One of the best ways to increase visibility and sales for your company is through networking. Because networking is so effective and low-cost, I'm considering the possibility of doing a short series about networking. Below is the "pilot" of this series. If you would like me to continue this series or have questions or ideas for upcoming episodes, please let me know.
Recent Posts
- Back to Eden Bakery in Portland Cultivates Organic Word of Mouth
- Moonstruck Chocolatier's Behind-the-Scenes Website Video Demonstrates the Power of Authenticity
- Suffering Haitians Need Your Financial and Blogging Support in this Dire Time
- Why I've Been AWOL and 2010 Business & Blogging Outlook
- Hyundai Canada Leverages Buzz from the "World's Worst Parking Job Ever"
- Business Networking Video Tips
- Wall Street Journal Story about the Demise of Email Misses the Mark
- YouTube Marketing Lessons from First Lutheran Evangelical Church in Poughkeepsie, NY
- Service After The Sale: Lessons from United Airlines, Crate & Barrel & My Local Seafood Shack
- Mainstream Media Buzz Still Matters: "The Reports of My Death Are Greatly Exaggerated"
February 2010
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« Wall Street Journal Story about the Demise of Email Misses the Mark | Main | Hyundai Canada Leverages Buzz from the "World's Worst Parking Job Ever" »
November 08, 2009
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Websites
- Galvin Communications
The website for my word of mouth marketing and PR firm. Sign up for The Buzz Bulletin, a free monthly eNewsletter. - WOMMA: Word of Mouth Marketing Association
An outstanding resource for word of mouth marketing information. This respected organization also puts on a variety of well-organized and information-rich events and conferences which are worth attending.
Speaking
- Looking for a Creative Marketing Expert & Dynamic Speaker?
Learn more about my customized keynote presentations, breakout sessions, and half or full day seminars on word of mouth marketing and other topics that galvanize business success.
Books
Al Ries: The Fall of Advertising and the Rise of PR
Credibility is the crucial ingredient in brand building. This book explains why PR should be used to launch a brand while advertising should be used only once major PR opportunities have been realized.Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
Why do major changes in our society so often happen suddenly and unexpectedly? Ideas, behaviour, messages, and products often spread like outbreaks of infectious disease. This book will help you understand how social epidemics take off and reach critical mass.EMANUEL ROSEN: The Anatomy of Buzz : How to Create Word of Mouth Marketing
Rosen pinpoints the products and services that benefit the most from buzz and offers strategies for creating and sustaining effective word-of-marketing campaigns.Mark Hughes: Buzzmarketing
This book contains some great stories from an experienced buzz marketer that illustrate the importance of finding angles that make you stand apart from the competition. I loved the story of how getting the town of Halfway, Oregon to change its name to Half.com generated a flood of publicity. You'll learn some great practical tips from this book.Ben McConnell: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
An interesting look at how to develop evangelism marketing strategies and programs that will create communities of influencers who will drive sales for your company.Fred Reichheld: The Ultimate Question: Driving Good Profits and True Growth
Too many companies are addicted to bad profits. These corporate steroids boost short-term earnings but burn out employees and alienate customers. Learn why the answer to one simple question can determine your company's future: Would you recommend us to a friend?Andy Sernovitz: Word of Mouth Marketing: How Smart Companies Get People Talking
This is the perfect book for an entrepreneur looking for a "how-to" on word of mouth marketing rather than a theoretical or academic overview. Andy Sernovitz built the Word of Mouth Marketing Association using many of the intriguing word of mouth marketing tactics he describes. His strategies are practical for both small and large businesses as his interesting case studies demonstrate. You may put this book down a few times while reading it so you can start implementing some of its excellent ideas.T. J. Walker: Media Training A-Z
Walker, an accomplished media trainer, provides great practical insight into maximizing the value of the media spotlight. By following his simple suggestions, you'll go into interviews much more confident and come out of them with much better results for your business.Chip Heath: Made to Stick
This is the best business book that I've read since The Tipping Point since it provides a new way at looking at how you try to tell people about your products or services. You'll have lots of new ideas for promoting your business when you've finished reading this book. And, you'll discover that the best way to promote yourself doesn't involve spending money on marketing rather its all about learning how to tell your business stories better.Richard Fenton & Andrea Waltz: Go for No!
A great parable about a salesman who learns that every "no" brings him closer to "yes" - an important lesson for anybody who wants to create buzz.
Yes, this was an eye opener. With the pressures to get new business in this down time, this was a great reminder that clients use my services to support thier businesses. I need to concentrate on what I can do that will help my clients grow and in turn my business will prosper.
Posted by: Michael | January 20, 2010 at 04:37 PM
Thanks for reading my blog Michael and good luck growing your business.
Posted by: Patrick Galvin | January 25, 2010 at 11:21 AM