Today I was interviewed on Fox TV in Portland, Oregon about three things things that all businesses can do to rise above the recession. You can watch the clip here.
In preparing for the interview, I followed the advice that I always give my clients who go on television:
- Visit the TV program's website to familiarize yourself with the show and the person who will be interviewing you.You'll feel more relaxed talking to somebody you know and your interviewer will feel flattered that you know his or her background.
- Have just a few basic message points that you want to cover.
- Practice what you're going to say with a friend so can make your points quickly, easily, and naturally.
- Pretend the interviewer is your friend and smile a lot.
- Make sure to thank the producer who invited you on the show and offer to be a guest again.
Special thanks to Melissa Moog, founder of Itsabelly (a unique baby concierge service) and regular guest on Fox TV in Portland, for introducing me to a news producer at the station. Melissa, a media savvy entreprenuer, has done an excellent job growing her business with buzz as you'll see from her outstanding online press room.
