Washington Mutual Helped Market Itself to Failure

The television ad below shows how Washington Mutual, which felt forced to sell itself to JPMorgan Chase & Co. in September 2008 due to its shaky balance sheet heavy with subprime and other risky loans, helped market its way to failure selling mortgage loans to poor credit risks. Clearly, no form of marketing, be it a buzz approach or traditional advertising, will make a company with bad products or services succeed. In fact, many companies would be better served improving their products or services before doing any marketing.