I just returned from Palm Springs where I spoke at the Western Home Furnishings Association's annual conference on how retailers can increase their sales through networking and encouraging their staff to network. Fellow speakers and friends Richard Fenton and Andrea Waltz, who wrote an excellent book for salespeople called Go for No!, invited me to dinner at the renowned LG's Prime Steakhouse. I had a delicious rib eye steak but it was the smart marketing that will make the meal unforgettable.
Richard and Andrea bought me a set of four steak knives with the LG logo etched on the blades. Now, every time I eat steak at home I'll be reminded of the wonderful meal I had in Palm Springs. Surely, when I go back to the area, I'll stop at LG's for one of their great steaks.
I have a jar on my desk full of pens with business logos plastered on them. I barely use them since I do almost all my writing on the computer. I wonder how many billions of dollars a year companies spend on putting their logos on pens that never get used. Instead, businesses should learn from LG's. It make much more sense for companies to get their logos in front of people when they are engaged in an activity related to core products or services.
There are many outside-the-box promotional products that relate to your business which your customers would love. It's worth finding a promotional products provider with creative flair who can help you find unique items that will make your customers say "wow." I turn to Steven Lutz of Lutz & Company in Portland (503-880-2413) for all my promotional product needs. He's a smart marketer who will brainstorm with you to identify innovative products that he can source at reasonable prices.
