On April 15, Hannah Fairfield wrote an interesting article in The New York Times about women getting into the photography business. There are some interesting tidbits in the story about how some of these women are using word of mouth marketing to grow their businesses:
- When Jodie Otte of J. Otte Photography started her full-time business two years ago, she printed business cards after every photo session, knowing that her clients would pass them along if the cards featured pictures of their own children.
- Some women have engineered portrait parties, where several families get together and the photographer snaps portraits of the children at play. If the parents like the results, they tell their friends and playgroups, and the photographer’s phone starts ringing.
- Lauren Dawson of Lauren Dawson Photography said, “I heard the market was wide open for children’s photographers, so I really wanted to get in with moms groups. Sometimes all you need is one person, that one person who knows everyone, to help you spread the word.”
