Buzz Builder: If Al Gore Wants Maximum Buzz, He Should Launch His Presidential Candidacy at the Academy Awards on February 25

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If Al Gore Wants Maximum Buzz, He Should Launch His Presidential Candidacy at the Academy Awards on February 25

If former Vice President Al Gore wants to enter the 2008 presidential election with a splash, he has an incredible opportunity on February 25. That's when An Inconvenient Truth is up for two Academy Awards (best documentary feature and best original song). If the movie wins an Oscar for best documentary, he should announce his presidential candidacy as part of his acceptance speech. If he doesn't win, he should leverage the spotlight on the Academy Awards and call a press conference announcing his candidacy immediately after the final Oscar is given.

Why make this announcement during or after the Academy Awards? There is no better way to grab the attention of the American public. In 2006, the Academy Awards attracted 38.59 million viewers with 26.57 million households watching. Only the Super Bowl attracts a larger television audience than the Academy Awards in the U.S. Gore can use the buzz surrounding his movie to draw attention to his efforts to sensitize people to the dangers of global warming and how to avert it. His work on this issue sets Gore apart the other candidates in th most crowded presidential field since 1928. That degree of difference would build buzz around Gore's candidacy which would quickly propel him into becoming the Democratic front runner.

Of course, there is another award ceremony that Gore might want to leverage. It was recently announced that he has been nominated for the 2007 Nobel Peace Prize for his wide-reaching efforts to draw the world's attention to the dangers of global warming.

"A prerequisite for winning the Nobel Peace Prize is making a difference, and Al Gore has made a difference," Conservative Member of Parliament Boerge Brende, a former minister of environment and then of trade, told The Associated Press.

The Nobel Prize winner is traditionally announced in mid-October, with the prize always presented on the December 10 anniversary of the death of its creator, Swedish industrialist Alfred Nobel.

In 2004, the Nobel Peace Prize went to Kenyan environmentalist Wangari Maathai, which Brende said shows the award committee's focus on ecological problems as a source of conflict.

"I think climate change is the biggest challenge we face in this century," Brende said.

To see more buzz about the possibility of Gore entering the presidential contest , check out Draft Gore.

An Inconvenient Truth trailer:

February 05, 2007 in Creating Buzz, Events | Permalink

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The Nobel Prize winner is traditionally announced in mid-October, with the prize always presented on the December 10 anniversary of the death of its creator, Swedish industrialist Alfred Nobel.

In 2004, the Nobel Peace Prize went to Kenyan environmentalist Wangari Maathai, which Brende said shows the award committee's focus on ecological problems as a source of conflict.

"I think climate change is the biggest challenge we face in this century," Brende said.

To see more buzz about the possibility of Gore entering the presidential contest , check out Draft Gore.

An Inconvenient Truth trailer:

Websites

Galvin Communications
The website for my word of mouth marketing and PR firm. Sign up for The Buzz Bulletin, a free monthly eNewsletter.
WOMMA: Word of Mouth Marketing Association
An outstanding resource for word of mouth marketing information. This respected organization also puts on a variety of well-organized and information-rich events and conferences which are worth attending.

Books

Bella the Boxer: Secrets of a Working Dog: Unleash Your Potential and Create Success
Bella, a boxer dog and my company's director of goodwill (D.O.G.), teaches overworked and overstressed humans how to live successful and meaningful lives by thinking like a dog. Bella has improved our family's life so much since we brought her home five years ago. Read this book and you'll wonder why it has taken you so long to listen to the wisdom of dogs.
Richard Fenton & Andrea Waltz: Go for No!
A great parable about a salesman who learns that every "no" brings him closer to "yes" - an important lesson for anybody who wants to create buzz.
Chip Heath: Made to Stick
This is the best business book that I've read since The Tipping Point since it provides a new way at looking at how you try to tell people about your products or services. You'll have lots of new ideas for promoting your business when you've finished reading this book. And, you'll discover that the best way to promote yourself doesn't involve spending money on marketing rather its all about learning how to tell your business stories better.
T. J. Walker: Media Training A-Z
Walker, an accomplished media trainer, provides great practical insight into maximizing the value of the media spotlight. By following his simple suggestions, you'll go into interviews much more confident and come out of them with much better results for your business.
Andy Sernovitz: Word of Mouth Marketing: How Smart Companies Get People Talking
This is the perfect book for an entrepreneur looking for a "how-to" on word of mouth marketing rather than a theoretical or academic overview. Andy Sernovitz built the Word of Mouth Marketing Association using many of the intriguing word of mouth marketing tactics he describes. His strategies are practical for both small and large businesses as his interesting case studies demonstrate. You may put this book down a few times while reading it so you can start implementing some of its excellent ideas.
Fred Reichheld: The Ultimate Question: Driving Good Profits and True Growth
Too many companies are addicted to bad profits. These corporate steroids boost short-term earnings but burn out employees and alienate customers. Learn why the answer to one simple question can determine your company's future: Would you recommend us to a friend?
Ben McConnell: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
An interesting look at how to develop evangelism marketing strategies and programs that will create communities of influencers who will drive sales for your company.
Mark Hughes: Buzzmarketing
This book contains some great stories from an experienced buzz marketer that illustrate the importance of finding angles that make you stand apart from the competition. I loved the story of how getting the town of Halfway, Oregon to change its name to Half.com generated a flood of publicity. You'll learn some great practical tips from this book.
EMANUEL ROSEN: The Anatomy of Buzz : How to Create Word of Mouth Marketing
Rosen pinpoints the products and services that benefit the most from buzz and offers strategies for creating and sustaining effective word-of-marketing campaigns.
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
Why do major changes in our society so often happen suddenly and unexpectedly? Ideas, behaviour, messages, and products often spread like outbreaks of infectious disease. This book will help you understand how social epidemics take off and reach critical mass.
Al Ries: The Fall of Advertising and the Rise of PR
Credibility is the crucial ingredient in brand building. This book explains why PR should be used to launch a brand while advertising should be used only once major PR opportunities have been realized.