On Tuesday, November 8, I will be holding a half-day Restaurant Buzz Camp in San Francisco, and I invite you to attend. For more information, please visit the Restaurant Buzz Camp website.
Why should you attend Restaurant Buzz Camp?
Consumers are hungry for information but realize that most commercials are not credible. When was the last time you chose a restaurant based on an advertisement? In contrast, can you recall picking a place to eat because you read a favorable review in a newspaper or magazine, saw it featured on a television program, or a friend made a recommendation? Your answers to these questions give you the best reason to use buzz marketing techniques rather than advertising to promote your restaurant.
Today's most successful restaurants are built with buzz, not advertising. Most of the country's successful restaurateurs have learned that buzz is the critical ingredient regardless of the type of food served or how much it costs. In the Bay Area, Chez Panisse, French Laundry, Slanted Door, Zuni Café, and In-N-Out Burger are just a few of the well-known restaurants that have boomed with buzz and little, if any, advertising.
Your restaurant's ability to grow and prosper will depend upon your ability to embrace a whole new concept of marketing and a new way of communicating. Success will require getting customers to rave about your business to friends and associates. That's what will drive new diners and reviewers through your doors.
To find out how you will benefit from Restaurant Buzz Camp and for more details, please visit this website.
